• Eugène Kuipers

Augmented Reality in Business

AR within the business marketing world is uncharted territory, and so receives a great deal of speculation. Even so, it is easy to see how several augmented reality solutions would help.

For example:

If a campaign wants to pitch for a highway bulletin board, the designer can create a virtual mock-up of the ad. The ad can then be seen on-site in real time Augmented Reality. Artificial Intelligence could provide the marketing department with specific information about the select location. The number of vehicles which pass by a billboard each day or visualize the data of their targeted buyers in one area compared to all others. You then digitally transfer your detailed report for everyone to store in the personal Heads Up Display.

Driving and Augmented Reality

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